This project was developed as part of MCM’s Christmas social media campaign, designed to highlight their luxury bags in a festive, celebratory atmosphere. The visuals combine elegant lighting, golden ribbons, and dynamic confetti to create a sense of movement and exclusivity that resonates with the holiday season.
I was responsible for the cloth and ribbon simulations, designing and animating the flowing golden band. Its realistic fabric motion interacts naturally with the bags, adding festive energy and enhancing the luxurious tone of the campaign.
