For Arturia, Fred translated classical instruments into a digital dimension. The visuals merge handcrafted detail with futuristic aesthetics, creating a unique blend of tradition and technology. Each piece reflects how timeless sound can meet contemporary design in an authentic way.
In addition, a comprehensive promotional video was produced for the instrument series, presenting each instrument in full detail. The video combines cinematic visuals and dynamic motion, highlighting the intricate craftsmanship and unique design of every piece.
Through a careful balance of traditional aesthetics and futuristic elements, the video communicates how timeless sound meets contemporary technology, creating an engaging experience that resonates with both musicians and audiences alike.
